Ecommerce SEO Services: Matt Jacksons Proven Process Guide
by ESSO Co | Nov 8, 2025 | Blog |
ecommerce seo services matt jackson seo
Key Takeaways
- Only 3.45% of websites receive organic Google traffic, making visibility a major challenge for ecommerce brands.
- AI answer engines like Google SGE, ChatGPT, and Gemini are transforming how buyers find and choose products online.
- Many brands rely on outdated SEO tactics that are less effective in the evolving search landscape.
- Matt Jackson’s ecommerce SEO services offer proven strategies that succeed in both traditional search and AI-powered discovery.
Ecommerce SEO Services Matt Jackson SEO – Expert Guide for 2025
Only 3.45% of websites actually get organic Google traffic, the rest are invisible to shoppers. For ecommerce brands, this statistic becomes even more brutal as AI answer engines like Google SGE, ChatGPT, and Gemini reshape how buyers discover and select products. While most brands scramble with outdated SEO tactics, specialists like ecommerce seo services matt jackson seo are pioneering strategies that work for both traditional search and AI-powered discovery.
Matt Jackson’s ecommerce SEO process integrates AI-driven keyword research, technical audits, and tailored content strategies to boost organic visibility and adapt to evolving search engines.
The stakes couldn’t be higher. Modern ecommerce SEO isn’t just about driving traffic, it’s about building an always-on acquisition engine that compounds trust, pipeline, and brand mentions across every digital touchpoint. The brands that master this evolution will dominate their markets; those that don’t will become invisible. Book a free AEO and SEO strategy call to see how your brand can get ahead of the curve.
For ongoing insights and updates on the latest ecommerce SEO trends, visit the blog for expert strategies and case studies.
Why Ecommerce SEO Services Matter More Than Ever in 2025
Who Is Matt Jackson? – Specialist Ecommerce SEO Consultant Profile
Matt Jackson brings 10+ years of hands-on ecommerce SEO experience, having tested strategies across 266+ stores spanning Shopify, WooCommerce, Magento, and BigCommerce platforms. What sets him apart isn’t just the breadth of experience, it’s the operator mindset. While generalist agencies treat ecommerce like “websites with products,” Jackson understands the unique technical architecture, inventory flux, and buyer journey complexity that makes commerce SEO a specialized discipline.
His client roster includes notable brands like Upgrade Bikes, HOBBS London, Gymshark, and House of Leather UK, each requiring different approaches based on inventory scale, seasonal patterns, and competitive landscapes. Clients consistently highlight his “clear communication” and ability to “solve technical SEO bugs fast,” reflecting the practical problem-solving approach that defines ecommerce seo services matt jackson seo.
This operator-led consulting model consistently outperforms generalist SEO agencies for ecommerce growth because it combines deep platform knowledge with rapid implementation speed. When your product catalog has thousands of SKUs and inventory changes daily, you need someone who understands how search engines crawl commerce sites, not just content sites.
How Ecommerce SEO Is Different – Strategic & Technical Fundamentals
Ecommerce SEO operates at a complexity level that breaks traditional SEO playbooks. Unlike content sites with static pages, commerce platforms manage thousands of product detail pages (PDPs), dynamic collection structures, and constantly shifting inventory. The technical challenges alone, handling out-of-stock products, preventing collection page cannibalization, maintaining site speed with large catalogs, require specialized expertise.
| Criteria |
Ecommerce SEO |
General SEO |
| Site Structure |
Complex taxonomy (categories → collections → products) |
Simple hierarchy (pages → posts) |
| Content Type |
Product descriptions, reviews, specifications |
Articles, guides, landing pages |
| Technical Needs |
Schema markup, inventory management, speed optimization |
Basic on-page optimization |
| Buyer Journey |
Browse → Compare → Purchase intent mapping |
Awareness → Consideration focus |
The strategic layer adds another dimension. Ecommerce SEO must map content to different buyer intent stages: informational searches (“how to choose running shoes”), commercial investigation (“best running shoes 2025”), and transactional queries (“buy Nike Air Max online”). Each requires different page types, content approaches, and conversion optimization.
Schema markup becomes critical, implementing Product, Review, and BreadcrumbList structured data can boost click-through rates by 15-25%. But it’s the operational details that separate specialists from generalists: never copying manufacturer descriptions, always adding 150-200+ words of unique copy per product, and building internal linking systems that connect PDPs to collections and informational content.
Ecommerce seo services matt jackson seo excels precisely because it addresses these interconnected technical and strategic challenges as an integrated system, not isolated tactics.
Inside Matt Jackson’s Ecommerce SEO Process – Frameworks & Playbooks
Matt Jackson’s approach follows a systematic end-to-end workflow: comprehensive audits → keyword and intent mapping → technical fixes → scalable content → measurement and optimization. This isn’t the typical “spray and pray” SEO methodology, it’s built around the “jobs to be done” framework, understanding exactly why buyers land on specific pages, how they evaluate products, and what triggers conversion decisions.
The technical foundation starts with a 3-minute page speed audit using Core Web Vitals data, followed by keyword clustering based on topical intent rather than search volume alone. Jackson’s internal linking strategy connects PDPs to collections and informational content in ways that mirror natural buyer research patterns. Every product page gets proper schema markup, Product, Review, and BreadcrumbList structured data that helps both search engines and AI answer engines understand product relationships.
Case Study: Upgrade Bikes
A simple indexing audit revealed that 40% of product pages weren’t being crawled due to pagination issues. Jackson’s technical fix resulted in 65% improvement in new keyword rankings within 6 weeks, with existing optimized pages seeing 45% ranking improvements.
The content layer focuses on solving real buyer problems rather than keyword stuffing. Each product gets 150-200+ words of unique copy that addresses specific use cases, compatibility questions, and comparison points. Collection pages become topical hubs that answer broader category questions while naturally linking to relevant products.
What sets ecommerce seo services matt jackson seo apart is the integration speed, technical fixes are batched monthly for maximum impact, while content updates happen weekly to maintain freshness signals. This systematic approach ensures that improvements compound rather than compete with each other.
For a deeper dive into technical and content strategies, explore the main site for resources and actionable guides.
First Five Steps to Audit and Improve Ecommerce SEO in 2025:
- Run Core Web Vitals audit on top 20 product pages
- Check product schema markup implementation across categories
- Audit internal linking between collections and PDPs
- Review product description uniqueness (flag manufacturer copy)
- Map keyword intent to current page types (informational vs. commercial)
What to Look for in a Top Ecommerce SEO Service: Matt Jackson vs. Other Providers
The ecommerce SEO landscape splits between traditional consultants, large agencies, and AI-powered specialists. Ecommerce seo services matt jackson seo represents the traditional consultant model, deep platform expertise with personalized attention, while newer players like ESSO Co’s Agentic SEO approach leverage AI automation for scale and speed.
| Criteria |
Matt Jackson |
ESSO Co (Agentic SEO) |
Typical Agency |
| Platform Specialization |
Deep expertise across Shopify, WooCommerce, Magento |
Shopify/WordPress focus with AI automation |
General platform knowledge |
| Speed to Results |
3-4 weeks for technical improvements |
100-Day Traffic Sprint methodology |
3-6 months typical timeline |
| AI Integration |
Traditional SEO with manual optimization |
Always-on AI content systems, AEO/GEO optimization |
Limited AI adoption |
| Content Scale |
Quality-focused, manual content creation |
10x publishing speed via AI agents |
Standard content calendar approach |
| Pricing Model |
Project-based and retainer options |
Outcome-linked, revenue-share available |
Monthly retainer standard |
The key differentiator in 2025 is AI integration capability. While Jackson excels at traditional SEO fundamentals and platform-specific technical optimization, ESSO Co’s always-on AI content systems provide compounding growth through automated topical coverage and answer engine optimization. Their 7 and 8-figure brands under management combine for over $250M in annual revenue, demonstrating scalable results.
Framework: How to Choose an Ecommerce SEO Partner in 2025
Success Signals: Platform-specific case studies, clear technical audit process, AI/AEO strategy integration, outcome-based pricing options
Warning Signs: Generic SEO proposals, no ecommerce portfolio, outdated tactics focused only on traditional rankings
The choice depends on your growth stage and scaling ambitions. Established brands seeking hands-on expertise benefit from Jackson’s proven methodology, while rapidly scaling brands need the velocity and compound effects that AI-powered systems deliver.
Common Ecommerce SEO Challenges, And How Matt Jackson Solves Them
Every ecommerce platform creates predictable SEO bottlenecks that crush organic visibility. The four most critical issues: duplicate or thin product content, mishandled out-of-stock inventory, slow site speed with poor Core Web Vitals, and cannibalization between collections and product pages. Ecommerce seo services matt jackson seo addresses each with systematic, platform-specific solutions.
Matt Jackson vs. Competitors: Specialized Ecommerce SEO Services
Choosing the right ecommerce SEO partner determines whether you see compounding organic growth or waste months on generic strategies. Ecommerce seo services matt jackson seo offers deep platform expertise, but the landscape includes multiple approaches, from individual consultants to AI-powered agencies.
| Provider Type |
Platform Specialization |
Speed to Results |
AI Integration |
Pricing Model |
Best For |
| Matt Jackson SEO |
Shopify, WooCommerce, Magento expert |
3-4 weeks for technical fixes |
Traditional + emerging AEO |
Project-based consulting |
Established brands needing deep audits |
| ESSO Co (Agentic SEO) |
Shopify, WordPress native |
100-Day Traffic Sprint system |
Always-on AI content agents |
Performance-based partnership |
Growth brands scaling content volume |
| Traditional SEO Agencies |
Generalist approach |
3-6 months to movement |
Limited AI adoption |
Monthly retainer |
Large enterprises with big budgets |
The critical differentiator lies in understanding ecommerce-specific challenges. Matt Jackson’s decade of platform experience means faster diagnosis of technical issues that generic agencies miss entirely. However, ESSO Co’s Agentic SEO approach addresses the fundamental scaling problem, publishing quality content at 10x traditional speed while optimizing for both Google and AI answer engines.
What separates specialist ecommerce providers from generalists is their ability to handle inventory flux, product schema complexity, and conversion-focused content strategies. Both Matt Jackson and ESSO Co understand these nuances, while traditional agencies often apply blog-focused tactics to product catalogs, a costly mistake.
Common Ecommerce SEO Challenges and Expert Solutions
Every ecommerce store faces predictable SEO obstacles that can devastate organic visibility if handled incorrectly. Here’s how specialists approach the most critical issues:
Duplicate and Thin Product Content
Manufacturer descriptions create massive duplicate content penalties across your catalog. Matt Jackson’s solution involves adding 150-200 words of unique, benefit-focused copy per product, while ESSO Co’s AI agents can generate unique descriptions at scale without sacrificing quality or search intent alignment.
Out-of-Stock Inventory SEO
Removing products breaks internal linking and wastes accumulated authority. The expert approach: keep pages live with “currently unavailable” messaging, redirect to similar products, or create collection hubs that capture the search intent. This preserves link equity while maintaining user experience.
Site Speed and Core Web Vitals
Ecommerce sites struggle with image-heavy product pages and complex functionality. Specialists focus on critical rendering path optimization, lazy loading for product images, and database query optimization, technical fixes that directly impact both rankings and conversion rates.
Key Insight: The most successful ecommerce SEO fixes address both search visibility and conversion simultaneously. Speed improvements that boost Core Web Vitals also reduce cart abandonment, compounding your ROI.
These challenges require platform-specific knowledge that generalist SEO providers simply don’t possess. Ecommerce seo services matt jackson seo has documented solutions for each major platform’s unique technical constraints. For further reading on the science behind ecommerce search and navigation, see this Wikipedia overview of e-commerce search and navigation.
The Future of Ecommerce SEO: Agentic Systems and Answer Engine Optimization
The SEO landscape is shifting toward AI-powered answer engines faster than most ecommerce brands realize. ChatGPT processes 2.5 billion prompts daily, while Google’s AI Overviews appear in 13% of searches, and growing. Your products need to be mentioned in AI answers, not just traditional blue links.
This evolution demands what we call Agentic SEO: human strategy directing AI execution at unprecedented scale. While Matt Jackson adapts traditional methods for emerging AI search, ESSO Co has built systems specifically for this transition, publishing 10x more content while maintaining quality through always-on AI agents.
The competitive advantage belongs to brands that optimize for both traditional search and AI citations now. Answer Engine Optimization (AEO) requires structured data, comparison tables, and content formatted for AI parsing, technical implementations that compound over time as AI search adoption accelerates.
Smart ecommerce founders are positioning themselves early in this shift. The brands earning AI citations today will dominate organic visibility as traditional search continues evolving toward AI-powered answers. For a scientific perspective on improving search engines for ecommerce, read this NIST blog on improving search engines for a better ecommerce experience.
Choosing Your Ecommerce SEO Partner: Decision Framework
Selecting the right SEO partner determines whether you achieve compounding organic growth or waste months on ineffective strategies. Here’s how to evaluate your options:
Platform Expertise: Ensure deep experience with your specific ecommerce platform. Generic SEO knowledge doesn’t translate to Shopify’s liquid templates or WooCommerce’s database structure. For more details on privacy and compliance, see the privacy policy.
Frequently Asked Questions
How do AI answer engines like Google SGE, ChatGPT, and Gemini impact ecommerce SEO strategies?
AI answer engines transform ecommerce SEO by shifting focus from traditional click-driven rankings to being featured in AI-powered answers and snippets. Brands must optimize for these platforms by creating highly specific, structured content that AI can easily parse and surface, ensuring visibility in the evolving buyer journey.
What makes Matt Jackson’s ecommerce SEO services different from generalist SEO agencies?
Matt Jackson’s services stand out due to his deep ecommerce specialization and operator mindset, backed by experience across 266+ stores on platforms like Shopify and Magento. Unlike generalist agencies, he integrates AI-driven keyword research, technical audits, and tailored content strategies specifically designed for ecommerce’s unique challenges and evolving AI search landscape.
Why is ecommerce SEO more challenging than traditional SEO, and how does Matt Jackson address these challenges?
Ecommerce SEO is tougher because of massive product catalogs, frequent updates, and the need to optimize for both traditional search and AI answer engines. Matt Jackson tackles these by implementing scalable, always-on AI content systems, technical frameworks, and strategic optimizations that maintain organic visibility while adapting to rapid search engine evolution.
What are the key components of Matt Jackson’s ecommerce SEO process that help improve organic visibility?
Matt Jackson’s process includes AI-powered keyword research to identify high-impact terms, thorough technical SEO audits to fix site health issues, and customized content strategies that align with both Google’s algorithms and AI answer engines. This holistic approach builds a compounding acquisition engine that drives sustained organic growth.
About the Author
Vijay Jacob is the Founder of ESSO Co, Ecommerce SEO services, agency & consulting – a FosterFBA brand.
ESSO Co specializes in programmatic SEO and AEO (Answer Engine Optimization) for ecommerce brands and operates under FosterFBA (founded in 2018).
Over the past 6 years, our expert team of Ad & SEO Specialists, and a 24/7 stack of specialized AI Agents, has helped 100+ Amazon & Shopify brands unlock their potential, driving more than $100M in additional annual revenue. If you’re an ambitious brand owner ready to scale, you’re in the right place.
🚀 Achievements
- Managed $30M+ in annual client ad spend, delivering $100M+ in ad revenue yearly.
- Helped brands scale from 6-figure ARR to 7 and 8 figures annually.
- Clients see an average 52% surge in ad revenue within weeks.
- 16+ month average client retention, reflecting durable results and trust.
🔍 Expertise
- Data- and systems-driven growth strategies.
- Programmatic & Agentic SEO/AEO built for Google and modern answer engines.
- Comprehensive brand audits to uncover growth opportunities.
Ready to elevate your ecommerce brand? Let’s make this your breakthrough year.
Book a free discovery call to see if our Agentic SEO/AEO growth system is right for you.
Last reviewed: November 8, 2025 by the eCommerce SEO Services Co Team
